Using Urchin report to measure the web traffic

Things you'll need

• User name and password for Account Manager or Package Manager
  If you've forgotten your login details, use the Password Recovery.

Instructions

	1. Log in to Toolkit. You can log in as either the Package Manager or the Account Manager.
	2. Select Urchin 6 on the Web Stats menu. You might see a security warning after you click the Urchin 6 link. It is because the Toolkit is trying to open a new window to display the Urchin reports. Click Continue to allow the new window to open.
	3. In the Urchin window, click the domain name in the Profile Name column.
After you click the domain name, Urchin will display the Content Summary page. All the Urchin reports are accessible on the All Reports menu on the left of the page. Among those reports, the most popular ones are Visits & Pageview Tracking, Referring Source, and Geo Location. We'll go through these three reports with you in the following sections.
Visits & Pageview Tracking report This report has three bar graphs summarizing the number of unique visitors to your website, the overall number of pages viewed, and the average number of pages viewed per visitor. The number of pages viewed per visitor gives you a good indication of how engaged your visitors were - the more pages your visitors viewed, the more engaged they were.
	To access the Visits & Pageview Tracking report, click Marketing Optimization, click Unique Visitor Tracking, and then click Visits & Pageview Tracking.
Referring Source report This report provides you a pie chart representation of how the visitors found you. Did the visitors find you through a search engine? Were they referred from another website? Did they come to your site directly? You will find the answers in this report.
	To access the Referring Source report, click Marketing Optimization, click Visitor Segment Performance, and then click Referring Source. Note: This report is only available in Full Urchin report. For more information, see Basic Urchin vs. Full Urchin.
Geo Location report Another pie chart representation of where in the world your visitors are from. It can be broken down by countries, states, and cities.
	To access the Geo Location report, click Marketing Optimization, click Visitor Segment Performance, and then click Geo Location. Note: This report is only available in Full Urchin report. For more information, see Basic Urchin vs. Full Urchin.

There are many other reports that you can explore. If you have any questions about those reports, see Urchin Help Center.

FAQ

Why can't I see any data in my Urchin reports?

If you can't see any data in your Urchin reports, the first thing to check is if you have enabled the Urchin Traffic Monitor (UTM) in your Toolkit. You can check it by opening the UTM page on the Web Stats menu. If it is enabled, you need to disable it to bring your reports back. Alternatively, you can follow the instructions in Tracking unique visitors with the Urchin Traffic Monitor(UTM) to enable the UTM.